Does AuthoredUp affect post impressions on LinkedIn?

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Using AuthoredUp to post content does not impact the impressions your posts receive. Our tool operates as an overlay on LinkedIn, meaning that when you publish via AuthoredUp, you are effectively using LinkedIn's native post button.

The same principle applies to post scheduling. AuthoredUp does not utilize its own scheduling system or rely on third-party schedulers. Instead, it leverages LinkedIn's native scheduling functionality. AuthoredUp simply populates the LinkedIn editor with your content, leaving the scheduling and publishing process entirely to LinkedIn.

If you prefer, you can always draft your content in AuthoredUp and then post directly from LinkedIn’s editor for added convenience.

Regarding data, we have observed no decline in post impressions among our customers. However, it’s worth noting that general LinkedIn algorithm analysis indicate an average decrease in impressions by approximately 40% for most LinkedIn users in 2024.